Position at Finecast About Finecast
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.
As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX.
Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.About the Team
Finecast in the UK is made up of an expanding team of 50+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.
Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business. We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics - Finecast is a fun, open, honest place to work where we support each other for our mutual success.
The Addressable TV media marketplace is a new, complex, and fast-moving space.
The Engagement team is the first point of contact for agencies primarily responsible for advocating and driving the adoption of Finecast's products.The Role Objectives
The Engagement Executive is a key member of the Finecast Engagement Team.
The role will primarily support the UK business, working closely with Client Services, Marketing & Operations Revenue
With support of Director and Senior Director, ensure that product revenue goals (monthly/quarterly/annually) are achieved across Brand directly and independent agenciesWork with key implementation stakeholders to ensure that Finecast products are adopted across all relevant clients.
Working with the relevant clients to provide an accurate forecast across all products for the quarterly GroupM submissions Evangelise
Educate and inspire clients regarding Addressable TV propositions and products
Engage effectively to drive adoption of Finecast products whilst developing the relationship into other areas within the agencies/clients e.g. closer coordination with comms planners, heads of insight
Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs. Grow
Develop points of view to give guidance on core topics like audience, inventory, data sources and measurement.
Support client strategy development, presentations, and pitches as necessary with advice, materials, fresh content and build collateral.Candidate RequirementsMarket Knowledge
Strong interest and thirst to learn and develop understanding in the digital and AV environments.Communication
Solid presentation skills with a base to learn and adapt from Direction & Execution
Best practice generation - significant evidence of having developed and executed on process/workflow/best practice business projects. Ensure resource allocation across your team is appropriate and will deliver the desired outcome.Finecast Team Identity
We believe that brilliant teams attract the next generation of brilliant employees.
Our values matter because they set the tone for the way we behave internally and externally. They are real and lived every day.
INNOVATE: Through creativity and vision, we evolve.
BELONG: Together we promote a sense of self-worth and fulfilment.
STRIVE: We support each other's growth and development, to drive success.
RESPECT: We earn respect through trust and integrity.